Health foods and functional foods are a growing sector in the global food industry, especially in Japan. Japan is currently home to the third largest health food market in the world due to the consumption power of the aging population. But, young are not far behind – the beauty and dietary supplements are targeted at those who have little time to eat healthily or hit the gym. Overall, the health food and dietary supplements have become a necessity, thus a hot market, for the Japanese who live in an extremely health, beauty and body conscious society.
